It is the inherent function of websites to best catch qualified leads. Generally, the best way to achieve this is by letting your prospective clients know that you exist. Having your website to rank on Google is one of the many challenges all businesses face when promoting and marketing their services. Since businesses differ in almost every aspect, the solution to such isn’t at all black and white. It would heavily depend on your business objectives, budget and time constraints. However, messing it up would cost you a lot of money and time. Engaging in either an organic or Google Adwords would work wonders in ensuring such. However, it is important to understand the differences of organic SEO vs. Google Adwords to know which is a better option for you.

Organic Search Engine Optimisation (SEO)

The biggest advantage to having a strong organic SEO ranking is that organic ranking tends to be more trusted than advertised. It is a known fact that Google has been around long enough now for users to be wise to when they are being advertised to. And most users know that businesses at the top of Google AdWords are the wealthiest. Statistics suggest that a high organic ranking attracts 50 percent more click rates than the top AdWord listing.

As such, businesses that recognise higher organic rankings means increased trust which in turn equals increased revenue are prepared to pay big dollars to get their site to the top of the pile. This is where SEO agencies come into play. Since organic SEO takes effort, focus and a lot of patience, it is inevitable that once your site is established, it undoubtedly yields incredible long term results that help businesses grow based on merit and trust rather than depth of pockets.

Google AdWords

Paid online advertising comes in many forms and one of which is Google AdWords. They are after all the biggest and better known player. AdWords is a great way to elevate your listing to the top of the pile. Google AdWords charges on a Pay Per Click (PPC) basis. This means that when someone clicks on your ad, you’re charged. Popular search terms are more expensive to purchase than those that are less popular. The rate you are charged per click is dependent on your market and where you’d like to rank. A company paying $0.20/click will likely not rank above a company paying $0.30/click.

When starting a paid marketing campaign it’s important to understand what your customers are searching for when looking for your service. The biggest advantage of PPC is that you can control which terms your website will be listed for. This is especially helpful when you’re trying to determine which keyword term yields the best results. Using Google AdWord management tools, you can easily see which keywords are converting into site visitors.