Google is the most popular search engine for the most part of the world and within good reason. Their popularity can be attributed to creating a search engine that supplies the best search results, immediately. In order to fully understand Google’s success and popularity, it is important to familiarise yourself with search engines and how their optimisation has been rendered beneficial during the digital age. Below is an overview of the power of Google and why your SEO matters.

The Power of Google

The way Google works is that every time you search, there are thousands – sometimes millions, of web pages that will redirect you to a source with helpful information. The way Google figures out which results to show starts long before you even type, and is guided by a function to provide the best information.

Even before you search, Google organises information about web pages in their Search index. The index is similar to a library, except it contains more information than any physical library in the entire world. In a fraction of a second, Google’s Search algorithms sort through hundreds of billions of web pages in their Search index to find the most relevant, and useful results for what you’re looking for.

To help you find what you’re looking for quickly, Google provides results in different useful formats. Information presents itself in different forms be as a map with directions, images, videos or stories.

While advertisers can pay to be displayed in clearly marked sections of the page, Google guarantees that no one can buy better placement in the search results. Google engineers spend every day testing and conducting hundreds of thousands of experiments annually, consequently resulting in thousands of improvements.

Why SEO Matters?

On the other hand, Search Engine Optimization (SEO), is defined as setting up your website and content to show up through online search results. Comparatively speaking, SEO enables you to reach people when they are actively searching out information related to your products and services, as opposed to other marketing tactics wherein you yourself have to reach out to your audience. The function of SEO is to help you improve your visibility within the organic or natural search results, not to be confused with the paid search results.

You will see that it isn’t enough to have a website without SEO because if you fail to optimise your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours. The way it works is when someone searches for information that relates to the products and services you offer, you want to show up. And of course, you want to show up prominently. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.