There are currently many different ways for web designers and site owners to monetise their blogs and websites. In the process of monetising, outbound links may be produced. In website design, building and use, if too many links are created or if they lack correct annotating, these links may violate the Google quality guidelines. Google aims to continue lowering the impact of link spam on all search results. This is the major purpose of the Google Link Spam Update for 2021.

Important Aspects of the Google Link Spam Update for 2021

Major aspects of the Google Link Spam Update for 2021 include the following:

  • Acquire Only Well-Deserved Links. Links help alert Google to what web content may be the most helpful to searchers. Well-deserved links are good for sites to receive. Yet as a site owner, you should try to avoid gaining links that violate Google guidelines against link schemes. If you are linking to other websites, ensure that you qualify these links properly.
  • Use of Affiliate Links. Affiliate links that appear on product review pages or blogs are typically used by bloggers and web publishers for monetising their web traffic. Whether these links are created manually or dynamically, Google asks the creators who take part in affiliate programs to qualify these links appropriately (with the use of rel=”sponsored”).

If Google discovers a site that does not qualify links appropriately, manual actions may result to block these links from affecting Search. In addition, algorithmic actions may also be initiated by Google.

  • Avoid Low-Quality Guest Posts. Websites can also monetise by accepting sponsored and guest posts from other websites. However, Google warns to beware of the quality of these posts. Some sponsored and guest posts of inferior quality are created mainly to acquire links. Poor quality sponsored or guest posts that lack proper link tags may also result in manual and algorithmic actions by Google.

Google reports that the effectiveness of link spam has been significantly reduced during the last 20 years. This is because Google has greatly improved its ranking and spam detection systems. A great deal of credit also goes to website owners who have adhered to Google guidelines and produced websites with high-quality content that offer an excellent user experience.

The new Google Link Spam Algorithm Update for 2021 offers enhanced capacities for identifying and nullifying the effectiveness of link spam more extensively, over multiple languages. Websites that participate in link spam will experience changes in Search due to the assessment of these spammy links by Google algorithms.

It is good to note that Google chose to use the word “nullifying” rather than “penalising.” In this algorithm update, Google is ignoring, or not counting, spammy links, which relates to a procedure included in the 2016 Penguin 4.0 update. Google recommends promoting your site through the use of properly tagged links and monetising it by using appropriately tagged affiliate links.

Ensure that your links are natural and that they comply with Google’s webmaster guidelines. By working to improve the quality of your site, you will automatically attract more new links over time.