Google updates its algorithms with major changes several times each year while performing slight tweaks to certain additional evaluating factors as well. To have effective web content on your site with optimal quality SEO, your content must align with and support Google’s current mission and intent.

Comparison of Good and Bad SEO Web Content

When comparing good and bad SEO web content, you can benefit from heeding the following expert advice:

To achieve and maintain high SERPs rankings on Google, you need to avoid such bad SEO practices as the following:

1. Weak Quality Citations. Google views the other web pages that you link to in your web content. A reference link to a website with poor calibre content sends a red flag to the Google page crawler. When you site poor quality reference sources, your website can lose valuable credibility with Google.

2. Overly Long Content. When your web page content is excessively lengthy, you lose your site visitors’ interest. Studies have revealed that as website viewers skim down a page, they read and comprehend less content as they progress downward.

Their user experience on your website is significantly diminished. You may even lose new customers and current clients due to your long passages of content.

3. Too Few Headings. By inserting H2 and H3 headings every 300 words, you will help your readers’ eyes to focus on each new section of content more easily. Especially when you include major keywords in your content headings, you will catch Google’s approving “eye” as well.

4. Keyword Misuse. Be careful not to optimise too many keywords. You need your focus keyword and a few others, but an excess will bring disapproval from Google. Also, using your focus key term too many times in your content will repel both Google and your site content readers.

To attain higher Google rankings, you need to master such good SEO techniques as the following:

1. Perform Quality Keyword Research. When researching good keywords for your site content, incorporate synonyms and content connected to topics rather than singular terms. Include long-tail keywords not used by your leading competition.

2. Use Featured Snippets. The small boxes visible at the top of search results, or featured snippets, bring reader attention to the content that they represent. By using good quality featured snippets, you will automatically spread your message to a wider web audience.

3. Update Old Web Content. If your website contains old, outdated content, Google will designate it as “stale.” You need to replace or revise any older material that is no longer relevant or completely factual. Your site visitors will often recognize content that needs updating, leaving your web pages to view a competitor’s site.

4. Follow Quality Guidelines. By following quality guidelines like EAT (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life), you can gain higher SEO rankings. When you adhere to these guidelines, you will also create superior content for your site. In addition, you will avoid using content that might strongly affect a reader’s health, safety, wealth and ongoing happiness.