If your website is not showing up in Google SERPs, there are definite reasons for this. Before you become discouraged, thinking that you may need to revise your entire site, be aware that most of these issues are relatively easy to correct. Three necessary factors need to be obvious for your site, your featured products page or your services page to show up in Google:
- Google can determine that your website exists and can access all of your major site pages with ease.
- A page of your site is a strong and relevant search result for your chosen search keyword.
- You have shown Google that your page deserves top ranking for your target audience search query. Your web page must be more worthy of top-ranking than a page from any other site.
Important Reasons Why Your Website Is Not Showing In Google Search Results
Your website may not currently show in Google SERPs results for one or more of the following reasons:
Your Website is Newly Published. Some time is required for Google to find and crawl new websites and web pages. If you have just launched your new site recently, Google has most likely not discovered it yet. You can determine whether Google has found your website yet by searching for: site: yourwebsite.com.
If even a single result is returned, Google has discovered your website. If you need to find out if Google has found a specific page of your site, you can run a search using: site:yourwebsite.com/a-page-you-want-to-show-up-in-google/.
You Are Blocking Search Engines from Indexing and Crawling Your Web Pages. If any of your web pages have a “no index” meta tag, these pages will not be indexed. This is true even if you have produced a sitemap and submitted it in Google Search Console. In many instances, web users check a wrong tab or box when setting up their websites. Some site-building platforms like WordPress will add this meta tag to every page of your site if you happen to tick the wrong box.
Your website pages may also be blocked for Google crawling. The majority of web pages have a robots.txt file, and Google is unable to crawl pages that are blocked in this file. If you submitted your sitemap with Google Search Console, by navigating to the Coverage report, you can locate errors for “Submitted URL blocked by Robots.txt.”
You Need More High-Quality Backlinks. You must always prove to Google that your web pages are worthy of ranking. Of course, Google’s algorithms contain hundreds of factoring criteria concerning this issue. Yet one of the most significant ones appears to be the number of backlinks from unique sites to a page of your site for which you seek ranking.
Your Web Page Lacks Authority. The Google ranking algorithm is structured around PageRank, which designates backlinks and internal links as votes. This was still a major factor in their 2017 ranking algorithm. However, Google subsequently discontinued their scores for Public PageRank. This makes it impossible to compare the PR of your web page with that of pages with top ranking. There are other web tools, however, that enable you to make similar comparisons.