Keyword stuffing describes the process of overloading a web page or site with keywords, phrases or numbers in an effort to manipulate and control the page or site’s ranking in Google search results. The keywords that you use are very important to the direction and effectiveness of your site’s SEO and can either increase or reduce your website visitor volumes and conversion rates significantly. Although keywords are of major importance in your site’s level of optimisation, if you overdo your keyword usage, this can actually have a detrimental effect on your website’s visibility, credibility and success. 

In the early stages of SEO development for website marketing and promotion, the excessive use of keywords was often considered acceptable and thought to be helpful in gaining attention and customers for your site. With subsequent advancements in SEO techniques and practices, however, using an overload of these terms for optimisation purposes is no longer acceptable or beneficial for your site.   

Major Reasons Why Overuse of Keywords on Your Website Can Be Detrimental to Your Site’s Success

The main reasons why keyword stuffing can be detrimental to your website’s marketing, brand recognition and business success include the following:  

• Search Engines Will Suspect Manipulation. – When keywords and phrases appear in your web page content with a frequency greater than two to five percent, this is considered key term stuffing. On the majority of websites, keyword density of up to five percent is considered quite normal and is tolerated. However, as soon as your site’s degrees of key term density rise above five percent, search engines will begin to scrutinize your website for the use of manipulative schemes and techniques. This will delay your website or web page being granted a Google ranking while the search engine evaluates it.  When your site does receive a search engine ranking, in all probability, it will be lower than you had anticipated.  

• Your Site May Be Penalized.
– Google may give your website penalties for your use of keyword stuffing in an attempt to boost your web page SEO. Excessive use of keywords in your web content can lead to search engine refusal to promote your site. If you have a strong tendency to include an over-abundance of keywords in your site’s textual content, try using variations of these keywords to retain some elements of this older and currently not acceptable attempt at boosting your site’s visibility and Google ranking. This will enable you to still be somewhat heavy on keyword inclusion in your site content without it being objectionable to the point that you lose site ratings, visibility, credibility and web traffic.  

• Site Visitors May Abandon Your Website. – Many web users today consider keyword stuffing to be lowering the quality of your website content to inferior levels. The readability of your site’s written content is adversely affected by excessive repetition of your main keywords. As most website designers and developers will advise you, it is best to make your web pages inviting, welcoming and user-friendly rather than to alienate site visitors by web content that is composed largely of the same major keywords repeated with annoying frequency. You should also make a definite attempt to avoid being too search engine focused when finalizing the content for your site. 

If you are unsure about the best way to vary and limit use of keywords without losing site visibility and a good search engine ranking, consult an experienced SEO service provider for advice on using the latest concepts for professional keyword selection and placement in your web content. With even slight assistance with best keyword usage for today’s top SEO results from these experts, you may be astounded at your website’s admirable new ranking and credibility.