Internet security for Web users has always been a focal point and major subject of concern for Google Chrome. New methods and modes of online security options are constantly being devised, studied and analysed for effectiveness by Google tech experts and company leaders. With the recent introduction of HTTPS encryption for top-level website security on July 24, 2018, with the release of Chrome 68, Web users can quickly identify which domains are secure and which ones are not.

Whenever you encounter a website URL with the word “Secure” displayed before the URL in the address line and a URL that starts with HTTPS, you can be assured that this is a safe website, with the latest encryption technology for Web security in place. Any domains that display the warning “Not Secure” before the URL and have a URL beginning with HTTP do not currently offer safe use for Web visitors, especially for entering personal data when purchasing products or joining membership listings.

HTTPS Websites are Better for SEO, Especially for Your Site Visitors

Websites displaying the prefix of HTTPS before their URLs on the site address line are better for good quality SEO in general, and especially for your website visitors for several reasons, such as the following:

• Safe Data Input. – With the advanced encryption technology used on HTTPS websites, you can enter valuable personal information in web page data fields without fear of having your data compromised by unauthorised site intruders. When ordering products or services on a “Secure” website, there is now no need to worry about loss of personal data to identity thieves or misuse of your credit card numbers, email address, phone number or mailing address by disreputable hackers or meddlers.

With the new HTTPS prefix, you can quickly determine at a glance whether a website is secure for access and use today. Thanks to Google and Chrome 68, it is now much easier to ensure that you visit and utilise safe, secure domains.

• Secure Web Connection. – Sites with an HTTPS prefix in their URLs provide a safe, secure Web connection for casual browsers, interested visitors and regular site members or customers. When your website displays the “Secure” designation before its URL, and the URL begins with HTTPS, your visitors and customers will know that they can safely input data in appropriate entry fields on your web pages.

They will be encouraged to purchase your merchandise, services or downloads without fearing that their personal information can be accessed and used by website hackers or unauthorised users and intruders. Your buyers and visitors will also feel comfortable communicating with you or your staff members via your onsite messaging, customer support forms or real-time chat services knowing that these messages are confidential.

• Safe Site Listing in Google Searches. – When your website shows up in Google search page returns as an HTTPS “Secure” site, your SEO success rates will escalate as greater numbers of Web searchers favor your secure site over others that are still non-secure HTTP sites.

Knowing that your website is protected from data security breaches by intruders, your ISP, government employees or unscrupulous marketing groups, more Internet searchers will access your site to view your products or services. As a result, you and your online enterprise will gain new customers, a growing client database and greater numbers of sales conversions.

HTTPS “Secure” websites are definitely better for improved SEO results, for you and for your site visitors and customers. While a secure site with advanced encryption technology offers you excellent security as a domain and online business owner, a safe website also shows up to much higher advantage with significantly higher ratings in Internet searches. With a protected HTTPS site today, you and your website visitors, new customers and loyal, ongoing clients will all gain valuable and secure advantages and benefits.