Blog Posts

What are the Negative Effects of Keyword Cannibalization?

October 21, 2020
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here\'s how to find and fix it. There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. In fact, targeting a specific term across multiple pages almost always has ... Continue Reading

Why is Fresh Content Critical for Your SEO

October 12, 2020
Anybody acquainted with SEO is likely acquainted with the expression \"Content is key.\" This expression was really instituted by Bill Gates in 1996, in a paper with a similar title. More than 20 years after the fact, content is without a doubt important. More than that: fresh content is the best. Fresh, consistently refreshed content improves the ... Continue Reading

Play by the Rules: Doubling Traffic Through White Hat SEO Practices

September 28, 2020
As discussed in the previous articles, there are certain practices in search engine optimisation (SEO) practices that merits benefits as much as downsides in the long run. As such, you need to know which practices to utilise to further improve the ranking of your website in search engines. We are now down to the most beneficial and upright among ... Continue Reading

 What is Gray Hat SEO and Some of Its Popular Techniques?

September 16, 2020
If done right, search engine optimisation (SEO) techniques provide useful results for your website. One of the best methods to increase traffic for your website is through gray hat SEO. Below is an overview of gray hat SEO and some of its popular techniques. Gray Hat SEO Overview Similar to many effective SEO techniques, gray hat SEO ... Continue Reading

The Pitfalls and Dangers of Using Black Hat SEO

September 8, 2020
Search Engine Optimisation (SEO) techniques have three known forms namely white hat, grey hat and black hat. These forms of SEO differ in how they use SEO to boost website traffic. White hat utilises SEO to target human audience, while black hat rigs the search engines to increase the rank of websites. Grey hat, on the other hand, falls somewhere ... Continue Reading