Blog Posts

What is Title Tagging in SEO and Its Impact on Google Ranking Factors?

April 8, 2019
Title tagging in SEO is creating an HTML element that designates a web page title. These tags are shown on search engine results pages (SERPs) in the form of a linked and clickable headline for a specific result. They are valuable for usability and SEO as well as for social media sharing. Title tags appear on social networks ... Continue Reading

Main Reasons Why “Keyword Stuffing” Can Be Detrimental to Your Website

March 15, 2019
Keyword stuffing describes the process of overloading a web page or site with keywords, phrases or numbers in an effort to manipulate and control the page or site\'s ranking in Google search results. The keywords that you use are very important to the direction and effectiveness of your site\'s SEO and can either increase or ... Continue Reading

Google’s Algorithmic Changes and Penalties

March 1, 2019
During times like the first week of January, 2019, when SERP volatility was at a high point on the SEMRush Sensor, this is a sign that a Google algorithm update of significant impact is being initiated. While SERP volatility is high, it is worthwhile to examine which types of websites have been impacted to the greatest ... Continue Reading

Organic SEO versus Google AdWords: What are the Differences?

July 20, 2018
Organic Search Engine Optimisation (SEO) techniques are a combination of visible and invisible tweaks to viewers of your website. While the visible tweaks involve such practices as simple addition or alternations to keywords and phrases and phrases for better visibility and results in Web searches, the invisible ones may involve edits to web codes ... Continue Reading