Blog Posts

Organic SEO versus Google AdWords: What are the Differences?

Organic Search Engine Optimisation (SEO) techniques are a combination of visible and invisible tweaks to viewers of your website. While the visible tweaks involve such practices as simple addition or alternations to keywords and phrases and phrases for better visibility and results in Web searches, the invisible ones may involve edits to web codes ... Continue Reading

HTTPS Websites: Why are they Better for SEO Especially for Your Site Visitors?

Internet security for Web users has always been a focal point and major subject of concern for Google Chrome. New methods and modes of online security options are constantly being devised, studied and analysed for effectiveness by Google tech experts and company leaders. With the recent introduction of HTTPS encryption for top-level website ... Continue Reading

More Things You Need to Know About the Differences of SEO and Digital Marketing

The main difference between search engine optimisation (SEO) and digital marketing is that, although SEO is an integral feature of digital marketing, SEO also stands alone as an important internet marketing function. Digital marketing also includes many other features such as content marketing, big data (which includes market and customer insight ... Continue Reading

SEO in the Mobile-First Era: Search Engine Facts You Must Know

Websites will be shifted into the mobile-first indexing era gradually, starting with sites that are currently using the best practices for mobile-first indexing. On these sites, Google will give higher priority to the mobile version of each web page rather than to its fast-loading AMP pages. Once sites have been moved into the mobile-first era, ... Continue Reading