A website, much like a person, represents a unique identity over the internet.  Each fresh content update or amount of change that you make on your “live” website plays a deciding role in its interaction with users and search engines. However, it plays a different role when it comes to static websites. When you frequently update your static website with fresh content, it acts as a source of new information by search engines for any user search query. Search engines will love you if you regularly update your website with fresh content. Below is the impact of adding fresh contents to your website’s search engine optimisation (SEO) performance.

Adding Fresh Content Allows Frequent Indexing

This does not mean that your website will have higher indexing with regular fresh content. But, if your content will be fresh more often and there will be more article postings and downloads on your website, search engines will index your site more frequently. With frequent indexing, your chances of getting higher indexing will automatically increase.

Adding Fresh Content Impacts Your Website’s Ranking

Each time you update your site with fresh content, the ranking of your website is impacted by the freshness of the added content. Therefore, frequent updates with fresh content on your website can also increase your chances of getting better ranking on search engines. Remember that updating plenty of new content is not the key. The key here is to update good quality content is critical for your website. Stuffing your website with plenty of content all at once can penalise your website.

Google Favours Adding Fresh Content

It is nothing new to say that Google is the most used search engine. Google has a huge impact on how websites are made and designed. Google has always loved the sites that keep on updating their site with fresh content. So you must update your website as often as possible.

Frequent changes, changes, however, do not mean that you keep on making unnecessary changes or posts at every hour of the day. You can update your site once a day or at least twice or thrice a week. Googlebot always looks for new or updated web pages and then indexes the fresh content on the Google search results. When your content is reliable and fresh, your chances of better Google ranking increase with each update.

Adding Fresh Content Results in More Keyword Usage

Fresh content means more usage of keywords on your website. The Google search engine algorithms for indexing and rank boosts give priority to keywords. Fresh content in blogs or articles gives more opportunities to optimize your website to attract visitors. But your whole search engine optimisation (SEO) activities cannot be dependent on keywords completely. Your content must have your keywords bt should be placed naturally in your content. There should be no keyword stuffing. You can write fresh content that answers a question, explains how to do something or provides information on something they want.

Adding Fresh Content Improves Online Authority

Every website owner wants to become a top authority in his niche for Google. The best SEO tactics for this can be to understand that “content is king”. Add informative, valuable content on your website related to your industry and your website will enjoy greater authority potential.