Blog Posts

More Things You Need to Know About the Differences of SEO and Digital Marketing

May 14, 2018
The main difference between search engine optimisation (SEO) and digital marketing is that, although SEO is an integral feature of digital marketing, SEO also stands alone as an important internet marketing function. Digital marketing also includes many other features such as content marketing, big data (which includes market and customer insight ... Continue Reading

SEO in the Mobile-First Era: Search Engine Facts You Must Know

April 20, 2018
Websites will be shifted into the mobile-first indexing era gradually, starting with sites that are currently using the best practices for mobile-first indexing. On these sites, Google will give higher priority to the mobile version of each web page rather than to its fast-loading AMP pages. Once sites have been moved into the mobile-first era, ... Continue Reading

Why Website Dropdown Menus Should Be Limited

March 15, 2018
When designing and building an engaging and effective website for your business, your main goal should be to attract, engage and capture as many site visitors as possible to examine, learn about and purchase your business products and services for use toward more convenience and betterment in their own endeavors. You want to present your brand and ... Continue Reading

Major Reasons Why Website Loading Speed Matters

February 16, 2018
The general consensus until recently has been that a website that loads in three seconds is acceptable for supporting good rates of e-commerce sales conversions. However, in today\'s fast-paced online business, many web users now start to become impatient if your company site fails to load within two seconds or less. In fact, as many as 56 percent ... Continue Reading